FROM GREEN TALENT TO GREEN TECHNOLOGICAL ADVANTAGE: THE INTERPLAY OF DIGITAL TASK INTERDEPENDENCE AND HRM INVESTMENTS ON EMPLOYEE TURNOVER INTENTION IN PAKISTAN'S SOFTWARE FIRMS

Authors

  • Sahar Khan Ph.D Scholar, Karachi University Business School, University of Karachi, Pakistan
  • Dr. Syeda Nazneen Waseem Assistant Professor Karachi University Business School, University of Karachi, Pakistan

DOI:

https://doi.org/10.62533/c6w6ff87

Keywords:

Employee Turnover Intention, Green Soft Talent Management, Green Hard Talent Management, Green Talent Management, Sustainable Business Performance

Abstract

This research study focuses on how green talent management and green technological practices influences organization and employee’s performance in Software industry of Pakistan which is beneficial for the society in totality because adapting eco-friendly HR practices benefited the Organization as well as the Society which is supported by the Resource-Based View (RBV) and Human Capital Theory in this research study. These two dimensions are used to conceptualize green talent management and its dimensions which are green hard talent management and green soft talent management which is used as an independent variable in the study. Green talent management has an impact on employee turnover intention which is considered as dependent variable in the researches. Moreover, Digital task interdependence and HRM investments are presented as a moderator into the relationship between the green hard talent management, green soft talent management and employee turnover intention. Control variables are work environment and resource availability to be used to guarantee the strength of results. Based on the information obtained through the software companies that are in operation in Pakistan, this study offers the empirical evidence on the contribution of environmentally focused talent management practices to the sustainability-related performance results and lowering the tendency of employees to quit the company. It is anticipated that the findings will expand the green HRM literature as the results will provide the understanding of the strategic value of Digital task dependence and HRM investments in terms of capitalizing on green talent management as a useful, scarce and unique resource. The study has practical implication as well to managers who are interested in acquiring sustainable competitive advantage in knowledge-intensive industries.

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Published

2025-12-26

Data Availability Statement

the research data is not available for readers but it has been interpret and used in the methodology section 

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How to Cite

FROM GREEN TALENT TO GREEN TECHNOLOGICAL ADVANTAGE: THE INTERPLAY OF DIGITAL TASK INTERDEPENDENCE AND HRM INVESTMENTS ON EMPLOYEE TURNOVER INTENTION IN PAKISTAN’S SOFTWARE FIRMS. (2025). BAHRIA UNIVERSITY JOURNAL OF HUMANITIES AND SOCIAL SCIENCES (BUJHSS), 36-66. https://doi.org/10.62533/c6w6ff87