THE POWER OF FEMVERTISING IN ENGAGING FEMALE GEN Z CONSUMERS: AN EXPERIMENTAL STUDY IN UNIVERSITY OF KARACHI. BAHRIA UNIVERSITY JOURNAL OF HUMANITIES AND SOCIAL SCIENCES (BUJHSS), [S. l.], v. 7, n. 2, p. 45–63, 2025. DOI: 10.5281/0ghy4722. Disponível em: https://bujhss.bahria.edu.pk/index.php/bujhss/article/view/22. Acesso em: 16 sep. 2025.