EXPLORING THE RELATIONSHIP BETWEEN UNIVERSITY STUDENTS’ MEDIA EXPOSURE AND CONSERVATIONAL BEHAVIOR REGARDING WATER SCARCITY ISSUE IN PAKISTAN. BAHRIA UNIVERSITY JOURNAL OF HUMANITIES AND SOCIAL SCIENCES (BUJHSS), [S. l.], v. 9, n. 1, p. 1–25, 2026. DOI: 10.62533/ph3rz303. Disponível em: https://bujhss.bahria.edu.pk/index.php/bujhss/article/view/92. Acesso em: 12 sep. 2026.