THE POWER OF FEMVERTISING IN ENGAGING FEMALE GEN Z CONSUMERS: AN EXPERIMENTAL STUDY IN UNIVERSITY OF KARACHI. BUJHSS [Internet]. 2025 Apr. 21 [cited 2025 Sep. 16];7(2):45-63. Available from: https://bujhss.bahria.edu.pk/index.php/bujhss/article/view/22